Four years ago, the senior designers at Google Ventures developed a way to help portfolio companies (Slack, Nest, Uber & 100 more) design products as quickly and as high-quality as possible in a lightning-fast 5-day "Design Sprint." I worked with them in their first-ever sprint and loved the techniques so much, I developed a way to apply the process to day-to-day Product Design work. For the past year, I've taught this process to startup founders and designers, watching them grow in confidence as product-minded people who really want to make good and usable products. Now it's your turn.

As a previous startup founder, Google UX designer, and Design Sprint consultant, I teach a tried-and-true methodology that combines Lean Startup concepts, Stanford activities, Sprint, IDEO process design thinking, and my own experience in one easy and understandable course. I've used these methods with:


As a designer, your job is to design something people want. I'll help you get there in my live online course, the Design Field Guide.

Xander Creator and Teacher of the Design Field Guide

Creator and Teacher of the Design Field Guide

What you’ve provided is so much more valuable to me as a designer than all my years in design school.
— Christy, from Graphic Design Grad to Product Designer at Le Tote

Next session begins November 15th


Who is this course for?

  • Product-minded people (Startup founders, UX designers, Product Designers, PM's, Graphic Designers, Crossover Careerists-- that's you!)
  • People who value accountability and real feedback in order to make progress in their career
  • People who are respectful and nice

What should I expect?

  • Class meets online for 6 weeks, Tuesday evenings from 6-9pm Pacific Time
  • Every week there's about 3 hours of homework outside of class on your project
  • Class size is very limited in order to give the best amount of design feedback. This course is not for you to try half way or hit a wall and give up. It's for you to succeed in product design! 

What do I need?

  • Basic design software abilities (Sketch, Adobe programs, or Google Docs)
  • A few supplies: 3x5 post-it notes, 8.5x11 white paper, black felt tip pens
  • Ability to commit
I find it really crazy that none of this stuff is proprietary. All this stuff that Google taught you, they don’t want you to keep a secret?
— Eric, From Lawyer to Founder of a stealth startup

What else do you get from the Design Field Guide?


  • If you don't have a design process, you probably say stuff like:
    "Right now, I'm mostly designing what I think 'looks good' or 'feels right.'"
  • After learning this process, you'll say stuff like:
    "Now I think in terms of the user, and justify each of my decisions with more concrete explanations."

Use the templates and checklists again and again

  • The material can be used and referenced over and over again
  • Apply the principles and process for good product design to something at work, a personal project, whatever you want

stay accountable

  • Get live feedback from Xander
  • Learn from your peers as they develop alongside you
  • Attend weekly online classes from anywhere

Learn efficiently

  • There's lots of product design classes out there, but this one is industry tried-and-true, taught by Xander himself
  • Shop around and see how the Design Field Guide's price doesn't break your bank
Every time I meet with you it’s an epiphany.
— Tara, CEO of Kollecto

Learn the Design Field Guide principles with your team


Product Design Workshops for Businesses

  • Run a Design Sprint with your team
  • Learn repeatable, team-oriented product design
  • Quickly answer critical business challenges
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Satisfaction Guarantee

Try Design Field Guide risk-free! If you're accepted into the course, give it a try. If you aren’t satisfied with the course after your first three weeks of instruction, we’ll send you a refund. I want you to excel in product design and really get value from what I’m teaching.


Questions? Email me at 
Hope to see you soon!